El Humo, La Patria O La Tumba / Smoke, Country or Grave
SKU: 77449476001

El Humo, La Patria O La Tumba / Smoke, Country or Grave

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Description

El Humo, La Patria O La Tumba / Smoke, Country or GravePara el principiante fumar un cigarrillo es un acto simblico: Ya no soy el nene de mam, soy fuerte, soy un aventurero []. Cuando se desvanece la fuerza del simbolismo psicolgico, empieza el control del efecto farmacolgico para sostener el hbito. Philip Morris (1969) Lo inesperado: las polticas antitabaco de un pequeo pas al sur de Amrica Latina encendieron las alarmas de las grandes empresas tabacaleras. En 2010, la poderosa Philip Morris puso en

«Para el principiante fumar un cigarrillo es un acto simbólico: Ya no soy el nene de mamá, soy fuerte, soy un aventurero [...]. Cuando se desvanece la fuerza del simbolismo psicológico, empieza el control del efecto farmacológico para sostener el hábito». -Philip Morris (1969)

Lo inesperado: las políticas antitabaco de un pequeño país al sur de América Latina encendieron las alarmas de las grandes empresas tabacaleras. En 2010, la poderosa Philip Morris puso en juego su arsenal de abogados en defensa de los intereses comerciales y demandó a Uruguay en una corte internacional. El juicio adquirió fama mundial. Se lo conoció como «la lucha de David contra Goliat».

Este libro cuenta esa historia, pero va más lejos. Sus páginas son un recorrido por algunos hitos culturales del cigarrillo. Hablan del placer y la dependencia de un objeto que forma parte de la memoria colectiva. También cuentan las historias de vida de hombres y mujeres que alzaron sus voces en defensa de la salud, en tensión permanente con una industria que vende ilusiones.

Con talento en la escritura y rigor en la investigación, Emiliano Zecca ofrece una mirada desde el periodismo narrativo, presentando hechos y protagonistas de modo tal que el lector pueda completar el puzzle desde su propia mirada.

ENGLISH DESCRIPTION

Unexpectedly, the anti-smoking policies of a small South American country set off alarms at the big tobacco companies. In 2010, the industry giant Philip Morris deploys its legal team to defend its business interests, suing Uruguay in international court. The trial soon evolves into a notorious "David versus Goliath" struggle.

This book tells that story and much more. It is a look back at the culture of the cigarette, an object that holds a place in our collective memory as the source of pleasure and dependency. It is also the story of the many men and women who advocate for public health in an ongoing clash with an industry built on illusions.

A talented writer and researcher, Emiliano Zecca uses literary journalism as his medium to introduce facts and protagonists, encouraging readers to view the puzzle from their own perspective.

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SKU: 77449476001

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Darrell
Boise, US
★★★★★ 5
Some of the brightest yellowish green tent lights I've ever had
Color: Amber Spot Beam (ZD000706)
I put these on my 2022 Subaru outback the bottom middle section of the bumper in the front spread apart about 2 ft they are very bright they illuminate any reflective surface for at least a mile and a half to 2 mi on the interstate people just move right out of the way when you're behind them because they are so bright five stars very easy to install a top shelf
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Reviewed in the United States on March 8, 2026
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jennie
Whiting, US
★★★★★ 5
Well worth the money
Color: Amber Led Offroad Light
Got these mounted on the A-pillars on my XJ. The mounts are sturdy and fairly easy to adjust. The housings are built well. Wiring is 4 out of 5; battery connection is only a foot from the relay so I had to extend the + and - about 3ft in order to mount the relay in a good spot. Plugs seem nice but trying to run/hide the wires for the lights is difficult due to the size of the plugs. Lights are bright with excellent reach and even spread. Lens are crystal clear. We'll see how they hold up against dirt, grime, and water. Side note, the spot beam is exactly that and is not even remotely safe for on-coming traffic if it's pointed forward. I ran these off-road and they were superb and exactly what I was looking for. Well worth the price.
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Reviewed in the United States on October 16, 2025
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tim
Charlottesville, US
★★★★★ 5
Not bad for money. But the spot lens is def a narrow spot
Color: 4.5inch Spot Light, Color: 4.5inch Spot Light
I did a direct comparison to BD squadron pro with spot lens. Pic one is 1 squadron spot lens, pic two is 1 auxbeam 4.5 Not a pair. Only one light each. Then the video is 2 squadron pro one with spot lenses the other with combo lens. Then both auxbeam 4.5. I wouldn’t buy the spot lens unless you have other lights or just trying to light a narrow beam a long ways. The fill light is not good. I say the brackets and the finish is on par with BD, not as deep as the XL80 but similar in size. The BD XL pro is def brighter with better fill even with spot lenses. I would say 4 of these would match the XL Pro at half the money if you have the space for four of them. But even 4 don’t match the XL80’s. But for 160 bucks it’s a good solid light.
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Reviewed in the United States on May 18, 2026
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LFTD_STX
Natrona Heights, US
★★★★★ 5
Great quality, and very bright.
Color: 4inch Spot Light, Color: 4inch Spot Light
I installed 4 of these pod lights in the front bumper of my 2009 f150 (2 spot beam, and 2 combo beam), and I am very pleased with the overall build quality, and brightness of these pod lights. Installing them is fairly straight forward once you have them mounted where you want them, and they look great! I highly recommend these lights if you are looking to upgrade the lighting on your vehicle! The video I have attached is with the amber lens, and the picture with the lights on is without the lens. I prefer to keep the lenses on most of the time since it does add a layer of protection from the sun, and bugs/rocks while driving. I also do prefer the amber color for driving at night compared to the white.
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Reviewed in the United States on October 19, 2025
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KW
New York, US
★★★★★ 5
Awesome, Super Bright!!
Color: 4inch Combo Light
Awesome, Super Bright!!
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Reviewed in the United States on April 16, 2026

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