Competing Against Luck: The Story Of Innovation And Customer Choice
SKU: 54963816644

Competing Against Luck: The Story Of Innovation And Customer Choice

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Competing Against Luck: The Story Of Innovation And Customer ChoiceCompeting Against Luck: The Story Of Innovation And Customer Choice The foremost authority on innovation and growth presents a path breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for. How do companies know how to grow? How can they create products that they are sure customers want to buy? Can

Competing Against Luck: The Story Of Innovation And Customer Choice

The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for. How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen has the answer. A generation ago, Christensen revolutionized business with his groundbreaking theory of disruptive innovation. Now, he goes further, offering powerful new insights. After years of research, Christensen has come to one critical conclusion: our long held maxim-that understanding the customer is the crux of innovation-is wrong. Customers don't buy products or services; they 'hire' them to do a job. Understanding customers does not drive innovation success, he argues. Understanding customer jobs does. The 'Jobs to Be Done' approach can be seen in some of the world's most respected companies and fast-growing startups, including Amazon, Intuit, Uber, Airbnb, and Chobani yogurt, to name just a few.But this book is not about celebrating these successes-it's about predicting new ones. Christensen contends that by understanding what causes customers to 'hire' a product or service, any business can improve its innovation track record, creating products that customers not only want to hire, but that they'll pay premium prices to bring into their lives. Jobs theory offers new hope for growth to companies frustrated by their hit and miss efforts. This book carefully lays down Christensen's provocative framework, providing a comprehensive explanation of the theory and why it is predictive, how to use it in the real world-and, most importantly, how not to squander the insights it provides.

SPECIFICATIONS:

Author:Clayton M. Christensen, David S. Duncan, Karen Dillon, Taddy Hall - Клейтон М. Кристенсен, Дэвид С. Дункан, Карен Диллон, Тадди Холл

Publisher:HarperCollins Publishers

Language:English

Publication Date:2016

Number of pages:288 pst

Format:Hardcover

Width:152 mm / 6'

Height:229 mm / 9'

Weight:476 g

ISBN:9780062435613

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SKU: 54963816644

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Greg Love
Belleville, US
★★★★★ 5
Attractive and functional
Size: 01
We need a little help in organizing our kitchen. We got this little gym. We put hand soap, dish soap, and a scrub brush in here. All in one place. Neat and tidy. And attractive to boot. I highly recommend it.
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Reviewed in the United States on December 28, 2025
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MERCIE N
Omaha, US
★★★★★ 5
DISH SOAP HOLDER
Size: 01
Very well made product & durable & highly recommended that provides all features. Dish soap & space for wet sponge to drip into sink & compartments to store cleaning brushes etc Money worth the buy & can’t go wrong.
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Reviewed in the United States on March 29, 2026
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Moira | Mench2b living
Phoenix, US
★★★★★ 4
Yess. Worth it
Size: 01, Size: 01
My husband I were looking for something just like this to be organized around the sink. It holds the water that drains off the brushes until you drain it intentionally. The soap dispenser is a little smaller than we were looking for and you do have to make sure the sponge is squeezed out because the front does not catch the water. That is why I have it slightly over the edge of the sink. I do like draining feature though for the brushes. The size is perfect for next to the sink.
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Reviewed in the United States on February 17, 2025
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Roberto Acosta
Battle Creek, US
★★★★★ 5
Aseos
Size: 01
Muy práctico puedes poner otros artículos necesarios en tu lavamanos
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Reviewed in the United States on April 21, 2026
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guy in OKC
Houston, US
★★★★★ 3
looks good, but doesn't dispense soap very accurately
Size: 01
The pump got clogged up pretty quickly. Had to hit the pump hard, which caused too much soap to come out, too fast, at unpredictable angles. Also, the "stainless steel" surface stains very easily and once it stains, it seems impossible to clean it adequately. Going to replace it.
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Reviewed in the United States on October 5, 2024

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