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Description
Inside The Nudge UnitInside The Nudge Unit With a foreword by Richard Thaler, winner of the Nobel Prize in Economics! New Updated Edition, 2019. Dr David Halpern, behavioural scientist and head of the government's Behavioural Insights Team, or Nudge Unit, invites you inside the unconventional, multi million pound saving initiative that makes a big difference through influencing small, simple changes in our behaviour. Using the application of psychology to the challenges
Inside The Nudge Unit
With a foreword by Richard Thaler, winner of the Nobel Prize in Economics!
New Updated Edition, 2019.
Dr David Halpern, behavioural scientist and head of the government's Behavioural Insights Team, or Nudge Unit, invites you inside the unconventional, multi-million pound saving initiative that makes a big difference through influencing small, simple changes in our behaviour. Using the application of psychology to the challenges we face in the world today, the Nudge Unit is pushing us in the right direction. This is their story.
SPECIFICATIONS:
Author:David Halpern - Дэвид Халперн
Publisher:Ebury Press
Language:English
Publication Date:2016
Format:Paperback
Width:126 mm / 5'
Height:198 mm / 7,8'
Weight:291 g
ISBN:9780753556559
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