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Description
Transnational Marketing Journal - Vol. 6 No. 1 - May 2018Editorial Ibrahim Sirkeci Falafel and Shwarma: Israeli Food in Mexico Paulette K. Schuster CASE STUDY: Regional Cultural Differences Within and Across Four Western European Countries Nadine Waehning, Ibrahim Sirkeci, Stephan Dahl, Sinan Zeyneloglu Got To Get You Into My Life: A qualitative investigation of opt in text marketing Beth W. Ghiloni Book review: Pricing the Final Frontier by G. Rekettye and J. Liu
Editorial
Ibrahim Sirkeci
Falafel and Shwarma: Israeli Food in Mexico
Paulette K. Schuster
CASE STUDY: Regional Cultural Differences Within and Across Four Western European Countries
Nadine Waehning, Ibrahim Sirkeci, Stephan Dahl, Sinan Zeyneloglu
Got To Get You Into My Life: A qualitative investigation of opt-in text marketing
Beth W. Ghiloni
Book review: Pricing the Final Frontier by G. Rekettye and J. Liu
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