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Description
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful BusinessesMost startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.
Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.
Binding Type: Hardcover
Publisher: Currency
Published: 09/13/2011
ISBN: 9780307887894
Pages: 320
Weight: 0.98lbs
Size: 8.38h x 5.84w x 1.19d
Review Citations: Publishers Weekly 07/25/2011
Reference and Research Bk News 12/01/2011 pg. 70
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